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Tech right now

Embedding, not siloed

Analytics capability is moving into every function

Technology demand is concentrated around data science, reporting & dashboarding, and business analytics, no longer confined to tech teams alone. The FMCG workforce is shifting toward hybrid operators who combine domain expertise with data fluency.

Techno-functional

The scarce skill in FMCG tech transformation

Procurement, warehousing, and e-sourcing rollouts stall without people who read both the process and the platform. Most technology hires know the system well. Far fewer also know how the business actually runs on the ground, and that gap is exactly where SAP-fluent functional leads become the constraint on how fast transformation can move.

Use cases, not tools

Where Gen AI value is actually created

Deployment is the easy part; most vendors can get a Gen AI tool live in weeks. The scarcer skill is choosing which processes are actually worth automating and proving the case for it before the spend goes out, not justifying it after.

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