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Commercial & Finance right now

Beyond the close

How the controller's mandate is shifting

Closing the books is table stakes. The real mandate now is control over trade spend and inventory loss, where the approved plan and actual profit diverge most.

Owned with sales

Where margin is won, and with whom

Premiumization and channel mix move margin more than cost does, and both are decided by sales and marketing. Finance's leverage is being in those calls early.

Group-wide

Innovation is moving beyond single brands

FMCG groups are looking for innovation leadership that spans multiple brands and categories, identifying business opportunities through category intelligence rather than isolated, single-brand plans.

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