Primo Project Posting

Top Marketing Skills

Brand Management

Brand Alliances Brand Management Brand Promotion Brand & Shop-In-shop Merchandising

Digital Marketing

Influencer Marketing Social Media Management Digital Marketing SEO

Insights / Market Research

Market Research Data Analytics Data Analytics

Marketing Communications/Promotions

Communication Design Content Development Content Marketing Corporate Strategy and Communication

40% of consultants have 10+ years of experience

Performance Marketing Consultant (Generative-AI Assisted)

A global FMCG leader engaged a consultant to support its E-commerce Centre of Excellence through the use of generative AI tools to drive performance marketing outcomes.

Leveraged generative AI tools (e.g. ChatGPT, image/video generation platforms) to create product listing content: titles, bullet points, descriptions, A+ images, and videos
Developed data-driven banners and creatives optimised for eCommerce platforms (both web and app) to enhance clickthrough rates (CTR)
Built a structured data bank of product features, use cases, keywords, and creative inputs to serve as the base layer for AI-generated outputs

8+ years in performance marketing, with recent experience using generative AI tools to scale content creation for digital and e-commerce platforms

Digital Marketing & E-commerce Consultant

A top-tier management consulting firm engaged a seasoned E-commerce Consultant to help build the digital presence of a pharma client’s focus brands.

Coordinated with category managers to launch products with optimised listings and pricing
Monitored 3P seller activities to prevent price abuse, low-quality listings, and customer experience issues
Oversaw the design and rollout of high-impact digital marketing campaigns (SEO/SEM, display, performance ads)
Mapped competitor campaigns and benchmarks to inform creative direction and pricing strategy
Collated and cleaned data from various platforms (orders, returns, discounts) to generate insights

10+ years in driving digital commerce and performance marketing for consumer brands across platforms like Amazon, Flipkart, and Nykaa

Shopper Insights Consultant

A global FMCG major engaged a Shopper Insights Consultant to support strategic marketing decisions through in-depth analysis of consumer and shopper behaviour.

Led the identification and segmentation of Shopping Missions, providing inputs for shelf and campaign strategies
Built and refined the Decision Tree & Drivers of Influence (DID) models to map consumer purchase behaviour across priority categories
Synthesised insights from multiple data sources (qualitative and quantitative) into strategic marketing recommendations
Delivered regular insight updates to marketing, category, and sales teams, ensuring shopper insights informed Go-to-Market (GTM) and innovation plans

10+ years in shopper insights, consumer research, and retail strategy, with a strong track record in driving growth for FMCG clients through data-backed shopper understanding.

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