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Scope of the call

We are looking to speak with experts from the FMCG industry with domain expertise in herbal tea of UK market.

A leading consulting firm

Expected date of call: 1/08/2023 or 1/08/2023

Minimum experience Needed: 10 Year(s)

BROAD CATEGORY

Marketing

Sub CATEGORY

Marketing strategy and business planning

INDUSTRY

FMCG

Domain Expertise Needed

Herbal tea

Required experience in organisation like

MaoTetleyVahdam

Have worked in roles like

SalesMarketing

Question You Would be expected to answer

  • For each product category, size of the market, typical channel margins, split of the market by price points (premium, aspirational, mass), split of the market by channels (MT, GT, pharmacy, E-comm platforms, D2C etc.)
  • Split of the market by key cities; within those cities, split by channel