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Scope of the call

We are looking to speak to Marketing Heads from the BFSI sector

a global provider of custom research and analytics solutions

Expected date of call: 25/07/2020 or 25/07/2020

Minimum experience Needed: 10 Year(s)

BROAD CATEGORY

Marketing

Sub CATEGORY

Marketing Head/CMO functions

INDUSTRY

Banking

Domain Expertise Needed

MarketingMedia

Required experience in organisation like

HDFCICICI

Have worked in roles like

Head of marketing

Question You Would be expected to answer

  • Traditionally which medium has been most preferred for ads and why? Does the medium choice vary by industry verticals? Can you give some examples?
  • Are advertisers looking at more bundled network level campaigns across mediums?
  • What kind of sales are advertisers focusing on – performance vs brand marketing across different mediums?