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Scope of the call

We are looking to speak with experts from the Automotive industry to understand their digital strategy.

Leading Management Consulting Firm

Expected date of call: 1/02/2024 or 1/02/2024

Minimum experience Needed: 10 Year(s)

BROAD CATEGORY

Marketing

Sub CATEGORY

Digital marketing

INDUSTRY

Automobiles & Auto Ancilliaries

Domain Expertise Needed

Digital Marketing

Required experience in organisation like

MahindraMGmaruti

Have worked in roles like

Digital Marketing

Question You Would be expected to answer

  • An automotive company is able to collect customer (buyer of a car) insights across different stages of the purchase and post-purchase journey. Company teams/functions having access to customers during the different stages also build their own insights and
  • However, a unified / consolidated view of customer insights is required to develop products and services (digital / offline)