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Scope of the call

We are looking to engage with Category Manager from Myntra who have handled men shirting line.

A leading management Consultancy

Expected date of call: 27/11/2020 or 27/11/2020

Minimum experience Needed: 10 Year(s)

BROAD CATEGORY

Marketing

Sub CATEGORY

Brand management

INDUSTRY

Apparel

Domain Expertise Needed

Category ManagementMens Shirting

Required experience in organisation like

Myntra

Have worked in roles like

Category Manager

Question You Would be expected to answer

  • What should be suggested marketing spend % of total gross sales? Currently, brand is spending 16-18% of NSV spend on Myntra, which they believe is sub – optimal
  • Should brands link revenue based slabs with marketing spend % on Myntra? What are the industry best practices on marketing payout structure?