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Scope of the call

We are looking to speak with experts from Used Car (Automotive) Industry.

Leading Indian Conglomerate

Expected date of call: 22/08/2023 or 22/08/2023

Minimum experience Needed: 10 Year(s)

BROAD CATEGORY

Marketing

Sub CATEGORY

Marketing strategy and business planning

INDUSTRY

Automobiles & Auto Ancilliaries

Domain Expertise Needed

Used Car

Required experience in organisation like

Cars24Spinny

Have worked in roles like

SalesMarketing

Question You Would be expected to answer

  • What are the different digital channels and BTL marketing activities that used car companies use (digital channels such as Google, Meta and BTL activities such as Melas, mall activities etc)?
  • What is the break-up of leads and retails you receive from various channels, digital, non digital, organic etc?