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Scope of the call

We are looking to conduct a few expert calls with mid-senior leadership in sales department in FMCG space (India based)

A leading management consulting firm

Expected date of call: 2/04/2024 or 3/04/2024

Minimum experience Needed: 10 Year(s)

BROAD CATEGORY

Sales

Sub CATEGORY

Sales/Sales & Distribution Head

INDUSTRY

FMCG

Domain Expertise Needed

Sales distributionsalesKPI

Required experience in organisation like

MondelezPerfettiFerrero

Have worked in roles like

-

Question You Would be expected to answer

  • What is the typical monthly revenue per distributer in metro cities? What is the count of outlets/ distributer in metro cities?
  • What is the typical LPC, Eco% for a distributer?
  • What is the revenue per ASM, revenue per sales officer in a typical sales org
  • How many KPIs does a distributer salesman have in its incentive structure?