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Scope of the call

We are looking to speak with the Brand Marketing Experts in the e-commerce space.

An Online Gaming Platform

Expected date of call: 1/10/2021 or 2/10/2021

Minimum experience Needed: 10 Year(s)

BROAD CATEGORY

Marketing

Sub CATEGORY

Marketing Head/CMO functions

INDUSTRY

Ecommerce/Online Retail

Domain Expertise Needed

Marketing

Required experience in organisation like

MyntraNykaa

Have worked in roles like

-

Question You Would be expected to answer

  • What was the business north star metric to be moved by Branding? How did you arrive at it? Was there success chasing this north star metric?
  • What was the brand marketing approach- Category specific vs overall platform ? Intermittent spends vs constant base spends throughout the year?