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Scope of the call

We are looking to speak to marketing Experts from the Apparel E-Commerce business.

Leading Consulting Firm

Expected date of call: 18/09/2020 or 18/09/2020

Minimum experience Needed: 10 Year(s)

BROAD CATEGORY

Marketing

Sub CATEGORY

Marketing Head/CMO functions

INDUSTRY

Apparel

Domain Expertise Needed

ApparelE-Commerce

Required experience in organisation like

Jack & JonesUCBUS Polo

Have worked in roles like

Head Marketing

Question You Would be expected to answer

  • How to define budget requirements for E-com on a monthly level
  • How to allocate marketing money across various platforms like Myntra, Amazon, Flipkart – what is the strategy, what are the key decision parameters