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Scope of the call

We are looking to speak with an expert to understand the terms of trade and margins across modern trade and e-commerce channels for the tea category in India.

A leading custom research and analytics provider

Expected date of call: 1/09/2023 or 2/09/2023

Minimum experience Needed: 10 Year(s)

BROAD CATEGORY

Marketing

Sub CATEGORY

Marketing strategy and business planning

INDUSTRY

FMCG

Domain Expertise Needed

Tea

Required experience in organisation like

Hindustan UnileverSwiggy InstamartReliance retailDmartAmazon

Have worked in roles like

MarketingModern TradeDistributionCategory ManagersStrategySalesKey Account ManagersE-commerceSupply ChainBrand ManagersBusiness Development

Question You Would be expected to answer

  • What are the competitor brands and pack sizes (SKUs) being promoted in each channel - Modern Trade (D-Mart, Reliance Retail) and E-commerce(Amazon and Swiggy) Instamart)?
  • What are the factors that govern these decisions such as consumer preference, margin, etc.?
  • How do the brands and SKUs being offered/promoted in each channel vary based on store format types, geography, etc.?
  • Are there any joint initiatives between the competitor and key customers in each channel (D-Mart, Reliance Retail, Amazon, and Swiggy Instamart) for better brand visibility, promotion of exclusive packs, etc.?