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Scope of the call

We are looking to speak with an expert to understand the terms of trade and margins across modern trade and e-commerce channels for the tea category in India.

A leading custom research and analytics provider

Expected date of call: 1/09/2023 or 2/09/2023

Minimum experience Needed: 10 Year(s)

BROAD CATEGORY

Marketing

Sub CATEGORY

Marketing strategy and business planning

INDUSTRY

FMCG

Domain Expertise Needed

Tea

Required experience in organisation like

Reliance retailHindustan UnileverSwiggy InstamartAmazonDmart

Have worked in roles like

E-commerceSupply ChainMarketingSalesModern TradeCategory ManagersBusiness DevelopmentStrategyKey Account ManagersBrand ManagersDistribution

Question You Would be expected to answer

  • What are the competitor brands and pack sizes (SKUs) being promoted in each channel - Modern Trade (D-Mart, Reliance Retail) and E-commerce(Amazon and Swiggy) Instamart)?
  • What are the factors that govern these decisions such as consumer preference, margin, etc.?
  • How do the brands and SKUs being offered/promoted in each channel vary based on store format types, geography, etc.?
  • Are there any joint initiatives between the competitor and key customers in each channel (D-Mart, Reliance Retail, Amazon, and Swiggy Instamart) for better brand visibility, promotion of exclusive packs, etc.?