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Scope of the call

We are looking to speak with experts in the Digital Media Buying Space

A leading Consulting Firm

Expected date of call: 28/12/2023 or 29/12/2023

Minimum experience Needed: 10 Year(s)

BROAD CATEGORY

Marketing

Sub CATEGORY

Media Management

INDUSTRY

Media & Entertainment

Domain Expertise Needed

Digital MediaMarketingDigital Media buyingMedia buying

Required experience in organisation like

MindshareIsobar

Have worked in roles like

-

Question You Would be expected to answer

  • What is the preferred platform for buying display inventory – DV360 or Google Display Network (GDN)? What is the supporting rationale?
  • Is there any rate differential in buying display inventory via DV360 vs GDN?