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Scope of the call

We are looking to speak with experts from the Media Industry (TV/OTT)

a leading consulting company

Expected date of call: 1/02/2024 or 2/02/2024

Minimum experience Needed: 10 Year(s)

BROAD CATEGORY

Marketing

Sub CATEGORY

Media Management

INDUSTRY

Professional Services - Consulting

Domain Expertise Needed

Media buyingTVOTTMediamedia planning

Required experience in organisation like

DentsuIPG MediabrandsMadisonWPP

Have worked in roles like

-

Question You Would be expected to answer

  • What has the trend for TV (linear TV) ads revenue been in the past 3-4 years? (Has this increased, decreased especially due to the proliferation of digital mediums & OTTs)
  • Who are the largest advertisers in India? In total marketing, as well as in TV marketing?