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Scope of the call

We are are looking to speak to Experts from Media Houses

a global provider of custom research and analytics solutions

Expected date of call: 24/07/2020 or 24/07/2020

Minimum experience Needed: 10 Year(s)

BROAD CATEGORY

Marketing

Sub CATEGORY

Marketing Head/CMO functions

INDUSTRY

Media & Entertainment

Domain Expertise Needed

Media

Required experience in organisation like

Mindsharegroup M Dentsu

Have worked in roles like

Head of Marketing

Question You Would be expected to answer

  • Traditionally which of the medium listed below has been most preferred for ads and why? Does the medium choice vary by industry verticals? Why/ why not? Can you give some examples?
  • Are advertisers now looking for more creative/customized solutions? Can you give some examples?
  • What is the genre wise ad spend by advertisers in the following industry sectors? Genres being – GEC, Movies, News, Sports, Regional, Kids (answer for whichever industry you can)